NASCAR Sponsorship Reaps Continuous Benefits

Many NASCAR fans represent potential Eagles members. One in every three Americans (75 million) is a NACAR fan, with NASCAR the Number 2 sport on TV.

To promote the F.O.E. among such a large segment of its targeted population, the Eagles entered into a sponsorship with the Braun Racing Team in 2005, with the Eagles name and logo affixed to the trunk lid of the #32 WIN Fuel Car. The Eagles reaped immediate benefits when the #32 car won the pole position for the O'Reilly 300 NASCAR race. The F.O.E. also received more than seven minutes of primetime coverage on "NBS 24/7" on two consecutive nights.

In May, 2006, the NASCAR Busch Series team Braun-Akins announced the team would transfer driver Jason Leffler's points from the #32 car to the #38 car, which gave the F.O.E. additional sponsorship signage and a greater return on its sponsorship investment.

This kind of publicity — aimed at a strong NASCAR fan base that shares many of our F.O.E. values — is creating a strong interest in the F.O.E. This has already been confirmed by dozens of NASCAR fans joining Eagles aeries and auxiliaries-including several NASCAR drivers.

Nascar Day

NASCAR Fundraising Resources

Fundraising with NASCAR–A Program to Help You Raise Money for Your State Project!

Program Overview

The Fraternal Order of Eagles sponsor Braun Racing's #38, #32 and #10 cars in the Nationwide (formerly Busch) Series with the benefit of receiving two garage and pit passes for each race. The Grand Aerie is passing the garage and pit passes onto the members through a fundraising opportunity with the state presidents.

Aeries within the state or surrounding states of a race have the opportunity to raffle the passes off and offer one lucky winner an FOE sponsored trip to watch the race. The Grand Aerie must be notified of the winner's name, address, phone number, driver’s license number and state the license is issued in at least three weeks in advance of the race in order to receive the passes. See attached race schedule for complete dates, locations and other race details.

Program Details

• Race garage and pit passes must be fundraised for a minimum of $200. Meaning a minimum of $200 must come back to the Grand Aerie for the passes – any dollar amount fundraised above $200 will go towards the state president’s state project.
• The winning members’ name, address, phone number, driver license number and state the license is issued in must be provided to the Grand Aerie no later than three weeks prior to the race.
• The Grand Aerie will mail a NASCAR prize package, including garage and pit pass information to the winning member two weeks prior to the race
• The Grand Aerie encourages aeries to use the NASCAR recruitment party plan, found in the Local Aerie/Auxiliary Toolkit to assist in fundraising or supporting the race

Program Kicker

The state president that fundraises the most money for passes – individually or accumulative - will receive a NASCAR hood with the FOE logo to display in their Aerie for a three month period.

Why sponsor NASCAR?

Why Sponsor NASCAR?

Some F.O.E. members have questioned the value of sponsoring NASCAR and asked why we selected this particular organization? The answer is rather simple: NASCAR reaches the people we are targeting as members.

Consider the statistics below, which compare NASCAR demographics to those of the general U.S. population:

A walloping one in every three Americans (75 million) are NASCAR fans, with NASCAR the No. 2 sport on TV. NASCAR was founded in 1948 and serves as the sanctioning body that oversees many types of racing throughout the country.

NASCAR is considered not just a sport, but a lifestyle.