NASCAR Day 2009 Photos
NASCAR Sponsorship Reaps Continuous Benefits
Many NASCAR fans represent potential Eagles members. One in every three Americans
(75 million) is a NACAR fan, with NASCAR the Number 2 sport on TV.
To promote the F.O.E. among such a large segment of its targeted population, the
Eagles entered into a sponsorship with the Braun Racing Team in 2005, with the Eagles
name and logo affixed to the trunk lid of the #32 WIN Fuel Car. The Eagles reaped
immediate benefits when the #32 car won the pole position for the O'Reilly 300 NASCAR
race. The F.O.E. also received more than seven minutes of primetime coverage on
"NBS 24/7" on two consecutive nights.
In May, 2006, the NASCAR Busch Series team Braun-Akins announced the team would
transfer driver Jason Leffler's points from the #32 car to the #38 car, which gave
the F.O.E. additional sponsorship signage and a greater return on its sponsorship
investment.
This kind of publicity — aimed at a strong NASCAR fan base that shares many
of our F.O.E. values — is creating a strong interest in the F.O.E. This has
already been confirmed by dozens of NASCAR fans joining Eagles aeries and auxiliaries-including
several NASCAR drivers.
NASCAR Fundraising Resources
Fundraising with NASCAR–A Program to Help You Raise Money for Your State Project!
Program Overview
The Fraternal Order of Eagles sponsor Braun Racing's #38, #32 and #10 cars in the
Nationwide (formerly Busch) Series with the benefit of receiving two garage and
pit passes for each race. The Grand Aerie is passing the garage and pit passes onto
the members through a fundraising opportunity with the state presidents.
Aeries within the state or surrounding states of a race have the opportunity to
raffle the passes off and offer one lucky winner an FOE sponsored trip to watch
the race. The Grand Aerie must be notified of the winner's name, address, phone
number, driver’s license number and state the license is issued in at least three
weeks in advance of the race in order to receive the passes. See attached race schedule
for complete dates, locations and other race details.
Program Details
- Race garage and pit passes must be fundraised for a minimum of $200. Meaning a minimum
of $200 must come back to the Grand Aerie for the passes – any dollar amount fundraised
above $200 will go towards the state president’s state project.
- The winning members’ name, address, phone number, driver license number and state
the license is issued in must be provided to the Grand Aerie no later than three
weeks prior to the race.
- The Grand Aerie will mail a NASCAR prize package, including garage and pit pass
information to the winning member two weeks prior to the race
- The Grand Aerie encourages aeries to use the NASCAR recruitment party plan, found
in the Local Aerie/Auxiliary Toolkit to assist in fundraising or supporting the
race
Why sponsor NASCAR?
2009 Nationwide Series Schedule
|
Date |
Location |
|
Feburary 14 |
Daytona International Speedway
|
|
Feburary 21 |
Auto Club Speedway
|
|
Feburary 28 |
Las Vegas Motor Speedway
|
|
March 21 |
Bristol Motor Speedway
|
|
April 4 |
Texas Motor Speedway
|
|
April 11 |
Nashville Superspeedway
|
|
April 17 |
Phoenix International Raceway
|
|
April 25 |
Talladega Superspeedway
|
|
May 1 |
Richmond International Raceway
|
|
May 8 |
Darlington Raceway
|
|
May 23 |
Lowe’s Motor Speedway
|
|
May 30 |
Dover International Speedway
|
|
June 6 |
Nashville Superspeedway
|
|
June 13 |
Kentucky Speedway
|
|
June 20 |
The Milwaukee Mile
|
|
June 27 |
New Hampshire Motor Speedway
|
|
July 3 |
Daytona International Speedway
|
|
July 10 |
Chicagoland Speedway
|
|
July 18 |
Gateway International Raceway
|
|
July 25 |
O’Reilly Raceway Park
|
|
August 1 |
Iowa Speedway
|
|
August 8 |
Watkins Glen International
|
|
August 15 |
Michigan International Speedway
|
|
August 21 |
Bristol Motor Speedway
|
|
August 30 |
Circuit Gilles Villeneuve
|
|
September 5 |
Atlanta Motor Speedway
|
|
September 11 |
Richmond International Raceway
|
|
September 26 |
Dover International Speedway
|
|
October 3 |
Kansas Speedway
|
|
October 10 |
Auto Club Speedway
|
|
October 16 |
Lowe’s Motor Speedway
|
|
October 24 |
Memphis Motorsports Park
|
|
November 7 |
Texas Motor Speedway
|
|
November 14 |
Phoenix International Raceway
|
|
November 21 |
Homestead-Miami Speedway
|
Why Sponsor NASCAR?
Some F.O.E. members have questioned the value of sponsoring NASCAR and asked why
we selected this particular organization? The answer is rather simple: NASCAR reaches
the people we are targeting as members.
Consider the statistics below, which compare NASCAR demographics to those of the
general U.S. population:
|
Gender |
Percentage |
|
Male |
60 percent |
|
Female |
40 percent |
|
Ages |
U.S. Population |
NASCAR |
|
18-34 |
32 percent |
32 percent |
|
35-44 |
21 percent |
26 percent |
|
45+ |
47 percent |
43 percent |
|
Income |
U.S. Population |
NASCAR |
|
$30,000-50,000 |
22 percent |
29 percent |
|
$50,000-75,000 |
18 percent |
22 percent |
|
$75,000-100,000 |
12 percent |
12 percent |
|
$100,000+ |
9 percent |
8 percent |
|
Regions |
U.S. Population |
NASCAR |
|
Northeast |
20 percent |
20 percent |
|
Midwest |
23 percent |
24 percent |
|
South |
35 percent |
38 percent |
|
West |
21 percent |
19 percent |
A walloping one in every three Americans (75 million) are NASCAR fans, with NASCAR
the No. 2 sport on TV. NASCAR was founded in 1948 and serves as the sanctioning
body that oversees many types of racing throughout the country.
NASCAR is considered not just a sport, but a lifestyle.