NASCAR Day 2009 Photos

NASCAR Sponsorship Reaps Continuous Benefits

Many NASCAR fans represent potential Eagles members. One in every three Americans (75 million) is a NACAR fan, with NASCAR the Number 2 sport on TV.

To promote the F.O.E. among such a large segment of its targeted population, the Eagles entered into a sponsorship with the Braun Racing Team in 2005, with the Eagles name and logo affixed to the trunk lid of the #32 WIN Fuel Car. The Eagles reaped immediate benefits when the #32 car won the pole position for the O'Reilly 300 NASCAR race. The F.O.E. also received more than seven minutes of primetime coverage on "NBS 24/7" on two consecutive nights.

In May, 2006, the NASCAR Busch Series team Braun-Akins announced the team would transfer driver Jason Leffler's points from the #32 car to the #38 car, which gave the F.O.E. additional sponsorship signage and a greater return on its sponsorship investment.

This kind of publicity — aimed at a strong NASCAR fan base that shares many of our F.O.E. values — is creating a strong interest in the F.O.E. This has already been confirmed by dozens of NASCAR fans joining Eagles aeries and auxiliaries-including several NASCAR drivers.

NASCAR Fundraising Resources

Fundraising with NASCAR–A Program to Help You Raise Money for Your State Project!

Program Overview

The Fraternal Order of Eagles sponsor Braun Racing's #38, #32 and #10 cars in the Nationwide (formerly Busch) Series with the benefit of receiving two garage and pit passes for each race. The Grand Aerie is passing the garage and pit passes onto the members through a fundraising opportunity with the state presidents.

Aeries within the state or surrounding states of a race have the opportunity to raffle the passes off and offer one lucky winner an FOE sponsored trip to watch the race. The Grand Aerie must be notified of the winner's name, address, phone number, driver’s license number and state the license is issued in at least three weeks in advance of the race in order to receive the passes. See attached race schedule for complete dates, locations and other race details.

Program Details

  • Race garage and pit passes must be fundraised for a minimum of $200. Meaning a minimum of $200 must come back to the Grand Aerie for the passes – any dollar amount fundraised above $200 will go towards the state president’s state project.
  • The winning members’ name, address, phone number, driver license number and state the license is issued in must be provided to the Grand Aerie no later than three weeks prior to the race.
  • The Grand Aerie will mail a NASCAR prize package, including garage and pit pass information to the winning member two weeks prior to the race
  • The Grand Aerie encourages aeries to use the NASCAR recruitment party plan, found in the Local Aerie/Auxiliary Toolkit to assist in fundraising or supporting the race

Why sponsor NASCAR?

2009 Nationwide Series Schedule
Date Location
Feburary 14 Daytona International Speedway
Feburary 21 Auto Club Speedway
Feburary 28 Las Vegas Motor Speedway
March 21 Bristol Motor Speedway
April 4 Texas Motor Speedway
April 11 Nashville Superspeedway
April 17 Phoenix International Raceway
April 25 Talladega Superspeedway
May 1 Richmond International Raceway
May 8 Darlington Raceway
May 23 Lowe’s Motor Speedway
May 30 Dover International Speedway
June 6 Nashville Superspeedway
June 13 Kentucky Speedway
June 20 The Milwaukee Mile
June 27 New Hampshire Motor Speedway
July 3 Daytona International Speedway
July 10 Chicagoland Speedway
July 18 Gateway International Raceway
July 25 O’Reilly Raceway Park
August 1 Iowa Speedway
August 8 Watkins Glen International
August 15 Michigan International Speedway
August 21 Bristol Motor Speedway
August 30 Circuit Gilles Villeneuve
September 5 Atlanta Motor Speedway
September 11 Richmond International Raceway
September 26 Dover International Speedway
October 3 Kansas Speedway
October 10 Auto Club Speedway
October 16 Lowe’s Motor Speedway
October 24 Memphis Motorsports Park
November 7 Texas Motor Speedway
November 14 Phoenix International Raceway
November 21 Homestead-Miami Speedway

Why Sponsor NASCAR?

Some F.O.E. members have questioned the value of sponsoring NASCAR and asked why we selected this particular organization? The answer is rather simple: NASCAR reaches the people we are targeting as members.

Consider the statistics below, which compare NASCAR demographics to those of the general U.S. population:

Gender Percentage
Male 60 percent
Female 40 percent
Ages U.S. Population NASCAR
18-34 32 percent 32 percent
35-44 21 percent 26 percent
45+ 47 percent 43 percent
Income U.S. Population NASCAR
$30,000-50,000 22 percent 29 percent
$50,000-75,000 18 percent 22 percent
$75,000-100,000 12 percent 12 percent
$100,000+ 9 percent 8 percent
Regions U.S. Population NASCAR
Northeast 20 percent 20 percent
Midwest 23 percent 24 percent
South 35 percent 38 percent
West 21 percent 19 percent

A walloping one in every three Americans (75 million) are NASCAR fans, with NASCAR the No. 2 sport on TV. NASCAR was founded in 1948 and serves as the sanctioning body that oversees many types of racing throughout the country.

NASCAR is considered not just a sport, but a lifestyle.

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